A recommendation submitted by the Global Research & Policy Institute (GRPI) has been reflected in the Japanese government's Regulatory Reform Implementation Plan, with the Cabinet approving a review of the so called "lack of substantiation" advertising regulation.
In March 2026, GRPI submitted two policy recommendations to the Cabinet Office's Regulatory Reform Promotion Office on measures to restrain misleading advertisements and representations that impede consumers' voluntary and rational choice. The Regulatory Reform Implementation Plan, approved by the Cabinet on 21 July, 2026, includes a commitment to examine the publication of the grounds for administrative decisions under the Consumer Affairs Agency's "lack of substantiation" advertising regulation, while protecting confidential business information. GRPI considers this to reflect one of its key recommendations.
The second recommendation, which called for granting organizations that administer Fair Competition Codes the authority to seek injunctions against misleading representations, was not adopted. GRPI will continue to engage with relevant stakeholders to advance discussion on this issue.
For further details, please visit the Policy Recommendations section of this website.